정성혜에서 ‘혜(惠)’를 따왔으며 하나님의 은혜와 축복을 패션을 통해 전한다는 의미를 지닙니다.

The brand name HYE comes from the name of the company’s founder Sung Hye Jung.
“Hye” means “grace” and the brand hopes to share God’s grace and blessings through fashion.

로고로 사용된 오방색은 청, 적, 황, 백, 흑의 전통색으로
음향오행의 우주관에서 비롯된 동서남북과 사계를 의미하며
중앙에 사용된 황색은 중심, 태양을 뜻합니다.

네모는 땅을 뜻하며 동서남북 온땅에 축복의 은혜를 흘러보낸다는 의미를 지니고 있습니다.

The colors blue, red, yellow, white and black used for the logo are the five traditional colors of Korea.
Four colors of the squares represent the four cardinal points as well as the four seasons of the year
which have roots in the Yin-Yang and the Five Elements concept of the universe.
The color yellow used to fill the cross in the middle signifies the sun and the center.

Four squares at each corner symbolize the earth, and the organization of the logo connotes
the company’s hope to become a passage through which God’s grace flows to the world.

시그니쳐 문양은 꽃살문으로 백색과 청색이 조화를 이룹니다.
꽃살문은 조선 왕실에서 사용했던 어전용 조선 시대 최고의 미를 자랑하는 문살로
악을 차단하여 왕실과 국정을 보호한다는 의미를 지니고 있습니다.

이에 혜는 꽃살문을 모든 패키지와 메인 디자인에 활용함으로 조선왕실에서 쓰던
최고의 문화 이미지를 담아 최상의 서비스를 소비자에게 제공하고자 합니다.

HYE’s signature design features the flower lattice pattern in which white and blue are harmoniously balanced.
Flower lattice patterns were used by the royal family of the Chosun Dynasty.
The pattern embodies the ultimate beauty of the Chosun era,
and it was believed to avert the evils and protect the royal family and the government.

HYE adopted the flower lattice pattern in all of our packages and main designs to provide customers
with the finest cultural image of the Chosun Dynasty and our premium service.

White is the color of the Korean people, who were once called the “white-clad folk.”
In East Asia, blue is identified with the direction east.
Blue was thus the color of Chosun, or the “country of courteous people in the East.”
The Blue House, the official Korean presidential office and residence, also has its roots in this philosophy.

HYE selected white and blue, the color of our people and the national color of the Chosun Dynasty,
respectively, as the brand’s signature colors. We elegantly balance the two colors in HYE designs.